1. "As a general rule, legitimately Apple-authorized Lightning cables don’t sell for less than $8; apart from Amazon’s cables, relatively few are less than $10."
2. "Grasp the hard plastic jacket, and only the hard plastic jacket, when connecting and disconnecting the Lightning plug."
3. "Don’t strain or kink the cable."
4. "Keep the pins clean and away from liquids of any kind."
A commenter adds: “One of the first things I do with a new Lightning cable is to wrap a piece of tape around the cable that extends from the ‘hard plastic base’. Helps with strain relief. Even ‘Scotch’ tape helps." Another commenter recommends electrical tape.
Considering that iPads and iPhones are major platforms for e-books—even if they tend to be from Amazon, rather than Apple—this topic is deep in TeleRead territory. Me, I’m going to try the Scotch Tape.
Of course, the ultimate issue here is, “Why does Apple charge so bloody much for its own cables, and why can’t we find better clones at reasonable prices?”