Path, the much-discussed social app startup that is either a flop or ‘big in Asia’ depending on who you ask, is set to change its private messaging feature to an ‘ephemeral’ model next week, users have been informed.
As of June 11, all messages sent to other users will be available to them for just 24 hours before disappearing and being deleted from Path’s servers, the company says. “A limited number of messages” sent before that date will remain available, although logging out of the app, deleting or updating it will result in these histories disappearing too.
Path doesn’t explain why it’s made this move other than “to further improve your privacy,” but a cynic would suggest that the messaging feature isn’t all that popular and so the startup is attempting to spruce up interest by borrowing a trick from Snapchat.
That said, 24 hours isn’t quite as ‘ephemeral’ as Snapchat’s maximum of 10 seconds (‘temporary’ would seem a better description), and it’s unclear whether the move was prompted by user demand for such increased privacy or not.
Messaging was introduced in version 3.0 of Path back in March last year. Despite the app itself being a beautifully designed take on sharing moments in your life with only your closest friends, it has never really taken off in the US, leading many to label it a failure.