Of that 18.5%, CompareMyMobile and GadgetValuer say that 55.17% of those converting to a Galaxy S6 have elected to do so after owning another Samsung device, and a whopping 40.69% of them were coming from an Apple device. This is especially surprising seeing as last year, Sony and Nokia converters to the Galaxy S5 made up about 25% of trade-ins, whereas anyone not called Samsung or Apple has made up less than 5% of this year’s trade-ins to a Galaxy S6.
If you’re wondering which devices were the actual top trade-ins for the Galaxy S6, they were:
Samsung Galaxy S4
Apple iPhone 5
Samsung Galaxy S5
Apple iPhone 5C
Apple iPhone 5S
The Galaxy S4 topping the list is no surprise at all, but I’m genuinely surprised that so many iPhone users are making the jump to the Galaxy S6 – guess Samsung’s strategy is paying off after all.
What do you think about this data about people upgrading to a Samsung Galaxy S6? Let us know your thoughts in the comments below.