Back in March, we noted that the mobile-first group inside of AOL was pushing forward with a pretty nice new music app called “Play”. The timing was good, they released it just as SXSW was kicking off. Unfortunately, it was Android-only — meaning myself and millions of others were unlikely to use it and instead would favor something like rival Soundtracking. Well, tomorrow Play is finally coming for iPhone.
As far as I can tell, Play for iPhone looks great. But “looks“ is the keyword. I haven’t actually used the app myself. Instead, I’ve only seen it because AOL decided to pitch it to me over Instagram. Yes, knowing my no-email stance, AOL smartly found me on another network I’m always on and highly engaged with. Well played — and smart. AOL has been pitching their app as a sort of “Instagram for music”. And that seems to be working for them so far.
AOL’s senior director of mobile projects, Sol Lipman, prepared and sent me (publicly, of course) the following set of Instagram images to show off and explain the new app.
Again, the app looks great. Can’t wait to try it out.