There are over half a million apps on the App Store. That's great for consumers, except for sifting through the bad ones, but for developers it's creating fierce competition. Now, it's not enough to just launch an app and hope it does well. Developers need a partner such as San Francisco-based PlayHaven, who offers its Lifetime Value (LTV) Maximization platform for iOS, and now Android, to engage their users for the long-term. Oh, and monetize of course.
They're expanding extremely fast with 150 percent increase in users and game sessions over the past six months. Their client roster has some of the bigger names such as Tapulous, Pocket Gems, Natural Motion, NAMCO and Digital Chocolate.
I recently interviewed Andy Yang, CEO of PlayHaven, who walked me through some of the bells and whistles of their LTV platform and I must say, it's impressive. With a robust toolkit and user friendly web-based dashboard, their platform enables developers to increase the LTV of their users by employing customizable HTML5 content called Dynamic Overlays within their app without submitting an update to the App Store. (more...)