A new application, Postcard, launching today, will help you cross-post to various social media websites, but with a few unique twists. Unlike similar tools, this “Swiss Army Knife” of an app lets you set any one social network, or even your own website, as the content’s host. So, for example, if you run multiple Twitter accounts, the app could allow you to tweet from one, while the others re-tweet you.
In other words, Postcard is a pro tool designed for those whose job likely involves social media management of some sort.
What’s old is new again, perhaps? In the early days of Web 2.0, with the arrival of social media, a series of applications like Ping.fm, HelloTxt, or Socialthing, helped early adopters handle the psychological overload of having to post to multiple social media websites at once. Today, those consumer-facing businesses have generally shut down, with companies turning instead to pro tools like HootSuite to manage their online presence, while self-promoters might use something like Buffer or IFTTT to manage their daily social media workflows.
The problem with many of the current solutions is that they’re designed to automate sending messages from one account or service to another, but that’s generally not how social media is used. Sometimes, you’ll cross-post the same message everywhere, but generally you would pick and choose the right destination(s) depending on the type of content being shared.
Postcard gives you that post-by-post control about where and how your message should be shared. This includes posting to social media sites like Facebook, Twitter, Tumblr, or LinkedIn, for example, but also to your own website.
What’s more, you can designate a website or a social network as the content’s “host” using Postcard, which sets it as the primary destination which is then shared via a link to the other networks. This could be your website, as noted, or it could be Facebook, or Twitter, or something else. That means you could post long-form content which is then shared and truncated when posted to Twitter, or you could leverage your Twitter network to draw users back to your Facebook page, or all your social media sites could just serve as an extension of your company’s website itself…or whatever else you want.
Postcard was designed by Kyle Newsome, a WordPress blogger himself, who says he came up with the idea because he was struggling to keep posting great content on his website, despite the fact he was posting to social networks multiple times per day.
The initial focus for the app, which has been in beta testing over part of last year, was more so on the WordPress angle, but is now more broadly focused on supporting a variety of use cases.
“I wanted to find a way to keep doing the social media part but proverbially ‘hit two birds with one stone’ and also have the ability to search, filter and display feeds of my content however I please,” Newsome explained at the time. “So Postcard was born of the idea to help website owners get their own websites communicating on a social frequency and keeping content fresh.”
The app itself is a free download with support for 3 networks, and you can purchase an additional 2, 5, or unlimited networks ($0.99, $2.99, $4.99 respectively) via in-app purchases.