There is nothing more cringe-worthy than the sound of Gorilla Glass smashing into tiny pieces, leaving your precious new phone completely damaged -- except for when it happens before you can even get your hands on it. (First world problems.)
While Apple fans camped out patiently for an iPhone 5, the jokesters at AwesomenessTV had a little mischievous fun.
Donned in Apple employee gear, they walked past the crowds, enticing them with a cart of the new "iPhones." The clumsy "Apply employee" drops the boxes, and you can hear the hearts breaking with the sound of broken glass.