President of Sony Computer Entertainment Japan Asia (SCEJA) Atsushi Morita speaks during a press conference in Tokyo on September 15, 2015.
TOSHIFUMI KITAMURA/AFP/Getty Images
You'll never pay more for a game console with fewer games than you will at launch. I use that saying to encourage potential early adopters to generally wait for a few "must own" titles and a few hardware price drops before making the leap to a new generation of hardware. But after nearly two years of waiting, Western consumers with their eyes on a PlayStation 4 are still generally staring at the same baseline price: $399 (or €399/roughly £300 in Europe).
That's no longer true in Japan, where Sony announced this morning that the PS4 is coming down from its launch price of ¥39,980 to ¥34,980 on October 1. Even before the price drop, a weak Japanese yen meant that Sony's home country was generally the cheapest place in the world to buy a PS4. Now, at the equivalent of about $291 (or €258/£190), the PS4 is significantly cheaper in Japan than elsewhere.