With the second anniversary of the PlayStation 4's launch quickly approaching and a recent unexpected price drop in Japan, the will they or won't they speculation over a Western PS4 price drop has been rampant. Target may have spoiled all that guesswork, though, with a briefly leaked advertisement suggesting that a $350 PS4 is imminent.
Yesterday afternoon, gaming deal hunter Wario64 was among the first to notice that the Video Games section of Target's website was proclaiming a "$50 price drop on the PS4" in big letters next to box art for the upcoming Uncharted: Nathan Drake Collection PS4 hardware bundle, as shown above. "The best place to play. Now $349.99," the ad continued, in case the price drop announcement wasn't clear enough.
Clicking through to actually buy the hardware showed the system at its usual $399.99 price, according to multiple users who tried. In any case, the promotional language was taken down from the Target site later in the evening after it was first discovered. Both of those facts suggest someone at Target hit the button announcing the planned price drop too soon and quickly corrected the error.