Remember when Sony launched a video game console that cost $599? It didn't take long before the company tried to figure out ways to cut down the price of the system. Nine months after the launch of PS3, the company released a $499 model, one that removed hardware-based PS2 backwards compatibility and the built-in flash card reader. It also included a game and a larger hard drive.
It's unlikely PS4 will be so quick to drop its price, Sony points out. Why? Because it's so cheap to begin with, of course. "Our hardware teams have chosen more standardized components to create PlayStation 4 and that's contributing to our launch price of $399 versus $599 for the PS3," Sony's Shuhei Yoshida said. "Because we're already using more standardized components, the room for costs to come down might actually be slower than when we were starting with cutting edge stuff."