Sophisticated. But mere decoration?
The past is a cockroach.
It never truly goes away. It simply makes more copies of itself, each a little different from the last.
How quaint, though, of Qantas to think that its fliers should read a book.
No, not a book on some fancy machine. A paper book, with a cover and a booky smell, given to you if you're one of its fancy passengers.
These are, allegedly, no ordinary books. As Ad Age reports, Qantas claims they are "bespoke." Yes, like a hunting jacket.
The company has teamed with publishing house Hachette to offer high-fliers something of quality and class.
Yes, of course most fliers read James Patterson, Dan Brown, and Richard North Patterson, so in many of these beautiful books, people will still be shot at, taken to court, and die.
Still, each book is complete with something everyone would wish for: a personal note form the Qantas CEO. Did I mention that they are very beautifully designed?
But the greatest claim to joy here is that the books will allegedly be of perfect length for a particular flight.
David Nobay, the ad agency creative behind this idea insisted: "According to ou... [Read more]Related Links:Kindle iOS app enhanced for the blind and visually impairedWhy the Nexus 7 succeeded where others failedBarnes & Noble adds Google Play store to its tabletsWhy Apple should develop Android appsHow Virgin America lets you text a hottie midflight
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