When it came time for singer-songwriter Rachael Yamagata to create the album cover for her upcoming release, Chesapeake, the musician didn’t look for an expensive digital SLR camera. Instead, she reached for her iPhone.
The album artwork and packaging for Chesapeake were created using the iPhone app Camera+ [iTunes link]. The popular iPhone app has moved more than 3 million copies in the last year and is a hit with fashion photographers and musicians alike.
We asked Yamagata about why the iPhone was chosen as the creation tool for this album’s artwork.
“A lot of the best spontaneous moments of making music happen when no outsiders are around and this includes photographers,” Yamagata said. “It’s been pretty standard in my experience to keep the studio a sacred space of sorts, and it’s surprising how even the best intended energy of someone new can throw off the vibe of the session. That said, it was a perfect thing to be able to capture these moments in photographs on our own.”
She added that her drummer Victor Indrizzo took most of the shots featured in the album artwork, noting that “the picture quality is so good and the app so effective, that the moment was allowed to shine and not be lost.”
Using a phone and an app also made taking the photos more affordable, while giving off a DIY vibe that fits well with the album’s aural aesthetic.