The Guardian has unveiled a shiny new version of its Android app, including some nifty features to entice customers back into its journalistic clutches.
Most significantly, the app allows you to store articles for offline reading, so if you don’t have time to digest a long story, you can simply save it for when you have more time. Or, if you’re anything like us, save it for later and forget about it for six months by which time its contents are completely irrelevant. Damn.
The newspaper says that its readers still regularly e-mail links to themselves as reminders, and now they can effectively do the same thing within the Android app. This is particularly crucial given the rocketing success of minimal news readers like Pocket, Instapaper and Flipboard.
The Guardian also hinted at plans to develop the function: “In the future we hope to sync these articles with your Guardian account so that they’re accessible on any device – but as it is, this feature is a great start.”
Other new features include swipe gestures for moving between stories and comments, and ads which shift in the stream of the article rather than sticking out obtrusively at the bottom of the page.
The Guardian explained: “Sometimes users can be frustrated that there are adverts at all in our app. But, to put it bluntly, creating and maintaining high quality, highly functional, apps like the Guardian Android app is not cheap and we need to generate revenue from them to continue to provide the great experiences and content that you expect from us.”
Fair enough, The Guardian, you make a compelling argument. We suppose that’s kind of your job.
So, do you like the sound of The Guardian’s new Android features? Download it now from Google Play and let us know what you think in the comments below.