Passersby were understandably curious, but little did they know that waiting inside was a swarm of the living dead. That’s right, in order to promote the Xbox One-exclusive, race-against-the-clock zombie brawler Dead Rising 3, some very realistic actors broke out to give onlookers an extra fright in time for Halloween.
Needless to say, the public embraced it and a good time was had by all. Now, if only there had been a group of trick or treaters dressed up as the heroes from The Walking Dead. That would have made the outbreak really interesting…
If you didn’t catch it before, here’s a photograph of that giant Xbox One too:
Zombies aside, the publicity stunt shows the extent to which Microsoft is prepared to market its upcoming next-gen video game console. It’s had a rough ride of late, but following this sublime TV advert it seems that Microsoft is finally back on track. Game on, Sony.