Android tablets are gaining ground on the iPad to the tune of a 20 per cent market share, according to new figures from ABI. The analyst firm are expecting worldwide annual tablet shipments to hit 120 million units in 2015.
While Apple’s tablet dominance has been halted in the last 12 months, ABI Research mobile devices group director Jeff Orrsaid warned Android devices still have a lot of ground to cover, “Many vendors have introduced media tablets, but none are separating themselves from the pack to pose a serious threat to Apple.”
“In fact, most have introduced products at prices higher than similarly-configured iPads. Apple, never a company to be waiting for others, has introduced its second-generation iPad media tablet while keeping product pricing unchanged.”
A further hinderance cited by ABI to Google’s tablet domination, is its three different Android software builds currently deployed across media tablets. The forthcoming Ice Cream Sandwich OS update aims to remedy this issue, alongside app compatibility between smartphones and slates.
Orr went on to add an explosion in budget tablets may not help Android’s success either, “De-featured, low-cost media tablets are being introduced by more than fifty vendors in 2011. This will certainly help bolster year-over-year growth for the category, but it also creates a negative perception in the minds of the mass consumer audience about the readiness of media tablets to be fully functional within the next several years. Good user experiences and product response are needed to propel this market beyond the ‘early adopter’ stage.”
What do you fancy of the current range of Android slates? Too expensive or worthy iPad rivals? Let us know in the comment box below.