Apple will integrate Yelp check-ins into its upcoming iPhone Maps application.
According to Bloomberg, the Apple developer kit, which the Cupertino, Calif.-based Company distributed to software developers earlier this month, revealed that Apple Maps will let users alert friends of their location through social network Yelp without leaving maps or launching a new app.
The latest developer kit apparently included screenshots of Apple Maps featuring Yelp check-ins. The iPhone spotlighted Google Maps since it debuted in 2007, but Apple plans to replace Google’s tiles with its own offering in the iOS 6 software update due later this year. Meanwhile, Yelp launched social location tags for mobile devices over two years ago.
Mobile check-ins use the GPS capability in smartphones to let users share what local businesses or events they’re visiting. The feature can show how many other people have checked in at a location, whether those individuals are friends, and can publish users’ whereabouts through social-networking services such as those operated by Facebook and Twitter Inc.
Yelp is ramping efforts to attract local advertising, which made up 70 percent of revenue in 2011. Check-ins are used by 18 percent of adult smartphone owners, the Pew Research Center found earlier this year.