While there are dozens of Android phones out there, when it comes to devices that are pitted against the iPhone 5, it is none other than Samsung’s own flagship handset, the Samsung Galaxy S3. Well in an effort to compare both smartphones, ad network Chitika’s research arm, Chitika Insights, has analyzed the web usage rates of both devices between the 3rd of October to the 9th of October. What they have discovered is that despite the Samsung Galaxy S3 being on the US market longer than the iPhone 5 (four months versus 3 weeks), the iPhone 5 appeared to represent a larger portion of web traffic.
The report states that this is largely due to the iPhone 5’s high adoption rate, selling a record-breaking 5 million units in its first weekend of availability. The report also goes on to speculate that the reason in the increase of web usage could also be due to the inclusion of 4G LTE, a feature which they claim leads to faster and more enjoyable web browsing. According to the report, “While optimizing online content for both devices is still the smart move for businesses targeting mobile consumers, this comparison emphasizes iPhone users still being the most active – and hence marketable – users of the mobile Web.”