We don’t think an Apple product has fallen out of favor as fast as the iPad mini. With the iPad Air 2 leading the way in screen tech, raw power, and ultra-thinness, the mini was crying out for the same treatment. If anything, the previous model should have been removed, giving one Retina and one non-Retina option. But having three minis just doesn’t differentiate things enough for the consumer. It’s as if iOS 8 would be enough to carry this iPad. Well, it isn’t.
To add insult to injury, the Touch ID-less iPad mini 2 still has a 32GB option, perhaps the sweet spot for anyone who doesn’t need the really big capacities. What’s more, it’s available for $349, $50 less than the 16GB mini 3.
Fundamentally, the new iPad mini 3 is still a highly capable 7.9-inch tablet. But this poor upgrade leaves its future in some doubt, particularly with the iPhone 6 Plus gaining market traction and a 12-inch iPad Pro rumored for 2015.
The bottom line. Why bother? This could well go down in Apple history as the iPad time forgot.
Options: Capacity: 16GB, 64GB, or 128GB Connectivity: Wi-Fi only or Wi-Fi + Cellular Colors: Silver, Gold, or Space Gray