RIM is planning to tempt Android and iOS smartphone owners into the BlackBerry Enterprise Server network with its new Mobile Fusion service.
Mobile Fusion is a web-based device management scheme aimed at handsets running iOS and Android, in addition to those using BlackBerry’s own operating system. Functionality is expected to vary by platform, although users with access to its full capabilities will be able to perform such useful tasks as remotely installing or removing applications and limiting internet access.
Applications are now open to companies looking to participate in closed beta testing although since Apple holds the master keys to such tools on its handsets, it’s unclear just how well Mobile Fusion will work with the iPhone and iPad.
The new service is expected to launch next year with prices yet to be announced however, this is an interesting move for a company looking to protect its core server and communications business as its smartphone sales continue a steady decline.
With RIM’s BlackBerry Messenger service expected to launch in the new year as well, 2012 is looking to be a crucial 12 months for the former smartphone powerhouse.