BlackBerry maker RIM is offering customers in India a rather significant incentive as it looks to encourage sales of its struggling PlayBook tablet.
A new promotion from the Canadian giant will see customers that purchase a PlayBook also given a free phone – the BlackBerry Curve 8520 – in a move to push sales of the PlayBook in India’s increasingly crowded tablet space. The PlayBook competes with Apple’s iPad, a range of Android-based devices including the Galaxy Tab and Motorola Xoom and a host of low-cost tabletd.
The offer is open across all versions of the device – the 16GB, 32GB and 64GB models – and will run during India’s Diwali period, the festival of light celebration, beginning today until November 30.
It remains to be seen if RIM will adopt a similar approach to marketing the PlayBook in other Asian markets, particularly Southeast Asia where its BlackBerry smartphones are hugely popular and such a deal could have increased significance.