If there’s something that the advertising for the Kindle, and indeed any eReader device, promotes, it’s that reading digital books is for everyone. Whatever your creed, age, or apparent want to read in public with friends, the architects of the publishing revolution want to get all of us involved. It stands to reason then, surely, that if they are succeeding in this that we would see a similarly diverse range of books receive the very highest level of success. Right?
Wrong. At least, nearly wrong. You need only look at the top fifty best-selling books on Amazon’s shiny new indie specific store-front to see that, at least as far as us independent publishers go, there is a definite demand for two things. Firstly, people want thrillers. Whether they feature cops, sleuths, or the ordinary man trapped in an unusually exciting situation, books that can be broadly categorised as thrillers, or those containing promises of thrills, do extremely well. They account, roughly speaking, for almost half of that top fifty.