Samsung's curved smartphone may be around the bend, as new high-resolution promotional photos allegedly show what the rumored Galaxy Round smartphone looks like.
The unconfirmed handset looks like the company's Galaxy S4 phone judging from the two images from evleaks, only the display sports a noticeable inward curve on its vertical axis.
This backs up recent comments from Samsung executives that teased a curved smartphone set to be announced in October.
It also correlates to the SM-G910S mystery device that was discovered to have gone through testing a week ago.
Nobody seems to be holding off on buying devices like the iPhone 5S and Samsung Galaxy S4 because of their flat high-definition screens. So what's the point of a curved display?
Samsung could make a virtually unbreakable screen in a world where countless smartphone owners have had to replace or live with cracked screens.
T-Mobile even based its upgrade twice a year Jump plan advertisements around consumers getting stuck with broken devices for the duration of a two-year contract.
A curved screen, never touching the ground even if the handset falls flat on its face, could decrease the number of busted phones out there.
Samsung also has reason to make its curved phone concept a reality sooner rather than later. LG is producing curved OLEDs too and is rumored to be launching the LG Z1.