Samsung today announced four new colour alternatives of the Galaxy S III. Samsung claims that they’ve taken inspiration from the “Earth’s richest minerals,” and call the new colours: Amber Brown, Garnet Red, Sapphire Black and Titanium Grey.
Amber Brown: Inspired by the mysterious and unique gem, which was believed to sustain the secrets of the earth inside it. The deep, rich colour of Amber Brown redefines the classic colour and emphasizes the beauty of the advanced organic design of the GALAXY S III.
Garnet Red: Rare and special, the gemstone Almandite Garnet was worn as an amulet by the ancient Egyptians who believed the stone contained protective powers. Garnet Red holds the delicateness and elegance of Almandite Garnet, in line with the GALAXY S III’s soft curves and smooth lines.
Sapphire Black: A colour that adds the mysterious power of dark stones to the refined, deep sophistication of the colour black, Sapphire Black is inspired by the stones used by the ancient people of India and Persia for protection, with the belief they strengthened one’s willpower.
Titanium Grey: Inspired by the colour grey as a symbol for intelligence, insight and curiosity, all of which are embodied within the design of the GALAXY S III. Titanium Grey expresses the feeling of modernity and wisdom bringing a futuristic element to the handset.
Minhyouk Lee, VP and lead designer of the Samsung Galaxy S III:
Every inch of the Samsung GALAXY S III has been created to reflect the natural elements that inspired its ergonomic design, from the softly shaped curvature to the minimized bezel. By expanding the colour range of the GALAXY S III we are continuing to evolve the Minimal Organic design theme of the handset. The colour options we have added evoke the phone’s emotional and natural aspects in a very simple but effective way.
Hit View Post to see renders of the four new colours.