Samsung has been successful with record-breaking smartphones sales and a reported 95% of Android profits, but its chairman still wants to shake up its hardware concentration.
To do this, it has to “get rid of business models and strategies from five, ten years ago and hardware-focused ways,” said chairman Lee Kun-hee according to the Wall Street Journal.
His annual speech at the start of the new year is the latest indication that Samsung wants to improve its software and reduce its dependency on Android.
Right now, the company has its TouchWiz interface and a number of homegrown apps available on Google-powered devices like the Samsung Galaxy S4 and Galaxy Note 3.
As Android users get accustomed to Samsung’s pre-installed software and sign up for its new services, the company’s developers continue to work on the Tizen operating system.
Tizen is Samsung’s Linux-based operating system that’s being prepped for its smartphone debut later this year. It’s already powering one Samsung camera in South Korea.
With HTC and LG trying to muscle in on Samsung’s Android territory and newcomers like Huawei threatening to do the same, Lee is asking his employees for constant innovation.
“Research & development center(s) should work around the clock, non-stop,” said the chairman.
That could bring us a Tizen-equipped smartphone sooner than ever, or at least the Samsung Galaxy S5 and Galaxy Note 4 a little bit more quickly.
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