“Dude, you’re a barista”, that line instantly brings to mind Samsung’s recent television commercial that ridicules people who stand in line for a new iPhone. Bad marketing, some would say, which offends and alienates potential customers who are your target audience. The adverts are actually part of a broader campaign which continues on Samsung USA’s Facebook page so Samsung is clearly hoping its message will go viral.
In addition to the ads, their Facebook page features interesting graphics illustrating a comparison between “cutting edge” (their Galaxy S II, of course) and “old school”, obviously Apple’s iPhone 4S likened to a bulky cell phone of the stone age. Other illustrations feature people standing in a line for a new iPhone, with thought bubbles above their head saying stuff like “I’m experiencing serious phone envy” or “Samsung totally just caught me checking out this phone”.
It’s a bit tongue in cheek and some would say in bad taste, but it’s actually working. Just the other day I heard this dude on the bus telling his girlfriend about Samsung’s commercial. Plus, my Android-toting friends are beginning to call me a barista, them jokers. While I love my iPhone 4S (and so do 96 percent of its users) and find over the top marketing interesting, others might be offended so Samsung isn’t doing itself any favor here. Heck, they even have a Facebook app that lets you compare theirs and ours phone, ultimately taking users to this page.
And those wall posts are gold! Here are just a couple examples, plus two more pics after the break. By the way, Verizon Wireless recently too amped up its anti-iPhone message so this whole brouhaha is beginning to feel like October 2009, all over again.
True or False: It’s cooler to be cutting edge than old school. (kinda meh)
Take your pick: Carrying a magnifying glass or click to zoom? (referring to the iPhone’s ‘small’ display
Sleek + Slim = The Next Big Thing! (typical agency BS)
“The line is moving… Just kidding!” (this one’s actually funny)
Sick of squinting? It’s okay, Samsung has a phone for that.
When it comes to storing data – size does matter. (huh?)
If it looks the same and feels the same – it’s probably the same. (seriously? I want to be a Samsung copywriter!)