When Samsung introduced the Galaxy S III, they told us it was inspired by nature (not Apple), but what did they really mean? Most of us just made fun of the concept, but I always wondered what they meant. Well Samsung released a video explaining how they wanted a more emotional and stronger connection with their users. They thought that emotional satisfaction was more important than the actual technology.
Where did nature fit into the equation? Samsung designers found inspiration from different parts of the world. For example, designer Hangil Song noticed the harmony of the sky, the cityscape, and water at the Marina Bay Sands in Singapore. He wanted to “express the amazing aspect of the water that is about to overflow from the Galaxy S III’s window.” In this same trip, he also noticed pebbles under a stream that were sparkling under the sunlight. After that he spent a considerable amount of time trying to “capture the flow of water and the reflection of light into the design of the phone.” There’s plenty more so check out the five minute video after the break.