Azer Jaafoura and his colleagues, employees of Samsung Electronics Tunisia, wanted to benefit people with Alzheimer’s disease with the power of technology. With the help of their employer and 3GS BBDO, Backup Memory was born. The app utilizes Bluetooth technology to provide the person with Alzheimer’s disease information of who is around them. The surrounding people need Backup Memory installed as well with their identity uploaded. Those with Alzheimer’s disease are then made aware of their relationship with that person and any photographs or videos shared.