With the Galaxy Alpha Samsung is finally embracing metal and delivering a handset with a premium finish deserving of all the features that the company has packed in to it.
It looks good and compared to phones of Samsung past it looks great. But phones aren't just for looking at, they're for buying and using, so if you want to get your hands on the Samsung Galaxy Alpha here's what you need to know.
Samsung has announced that the Galaxy Alpha release date is pegged for September 12, but the price is currently unknown and will likely vary depending on network. Pre-orders are due to begin on August 28.
EE has confirmed that the Samsung Galaxy Alpha will be coming to its network and will be available on a range of 4G plans.
Customers will be able to pre-order the handset, but just not quite yet. EE hasn't yet confirmed the exact price of the Samsung Galaxy Alpha but claims that these details will be announced 'in due course'.
Vodafone has also confirmed that it will be stocking the Samsung Galaxy Alpha and it's even talked colours.
You'll be able to buy the phone in Charcoal Black, Dazzling White, Frosted Gold or Sleek Silver on the red network, but the price is yet to be confirmed.
Three has told us that the Samsung Galaxy Alpha will be available on its network, but for now we don't know the when or how much of it.
Three could be one to watch though, as it's likely to offer Samsung's new handset with unlimited 4G data.
O2 has confirmed it will begin selling the Samsung Galaxy Alpha in September on its range of O2 Refresh tariffs. Exact pricing (including both pay monthly and PAYG options) will be confirmed in the coming weeks.
Carphone Warehouse has confirmed that it will exclusively be stocking the blue version of the Samsung Galaxy Alpha at launch, as well as also having it in black, white, gold and silver.
In terms of a release date all it says is that the phone is expected in September, but you can already register your interest on the site and Carphone Warehouse will get in touch once it's available to order.
The Samsung Galaxy Alpha is listed on Phones 4u's 'Coming Soon' page and you can register your interest in the device to receive updates on its availability.
The HTC One M8 is every bit as shiny as the Samsung Galaxy Alpha.