The Samsung Galaxy S3 could be in-line for a surprise launch this week, depending on the conclusions you draw from a cryptic paint-job adorning London's flagship Phones 4U store.
The Oxford Street branch of the high street retailer has refreshed its external appearance with an advertisement boasting the Samsung logo and the words "Coming 30/3/2012."
Of course, we'd all love to believe that that all this hoopla means the long-awaited S3 is finally here. What else could the store be making such a big fuss about?
The handset was initially slated for a launch at MWC in February, but Samsung pushed that back. The last we heard it was due for April or May, so a March 30 launch would be earlier than expected.
On top of that, there are few already-announced products that would justify a redecoration of the store front.
New Galaxy Tab and Galaxy Note devices are in the pipeline, but this suggests something bigger.
The Samsung Galaxy S3 is comfortably the most in-demand Android smartphone of the moment, following on from the success of the ground-breaking five star-rated Galaxy S2.
Rumours suggest that the third iteration will boast a faster Samsung-made processor, a 12-megapixel camera, more RAM, internal storage and a stunning 7mm thin form-factor.
Phones 4U secured exclusivity for the Android 4.0 Samsung Galaxy Nexus so it's not out of the realms of possibility that it has scooped another big-hitter.
Will this Friday really see the launch of the Galaxy S3? If we were gambling folk, we wouldn't stake the family farm on it, but it could be a decent each way bet. We'll keep you posted.
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