Samsung’s Galaxy S5 struggled to impress critics. That paired with lukewarm sales figures has meant Samsung’s profits have taken a tumble in 2014 and are at the lowest point since mid-2011. The whole furore has forced Sammy to sit up, take notice and announce it'll undertake a smartphone overhaul ready for 2015.
According to news from SamMobile, a trusted source on all things Samsung, the next flagship smartphone from the company will be built from the ground up with a brand new design. The redesign has been codenamed “Project Zero”. Considering the company usually opts for one letter codenames we can deduce something big is happening at the Korean manufacturer.
A source speaking with SamMobile claims the Galaxy S6 is in the early stages of development and a complete redesign is currently underway behind closed doors. Many had expected the Galaxy S6 to be launching in March as the S5 did this year, but if the redesign is still going on it’s unlikely to meet that deadline.
If a March release is on the cards we’d usually expect production to start up in January. Considering November is underway already that doesn’t give Samsung’s design team much time to redesign the handset.
The Samsung Galaxy S5 was an evolution of both the Galaxy S3 and S4 with a similar design and a few tweaks and extra features. Critics didn’t take the lack of innovation lightly and called Samsung out for a pretty weak update. KYM Reviews Editor Paul Briden said the Galaxy S5 had an ugly design when he wrote the review back in March.
If these rumours turn out to be true it does look like there will be a bit of a wait for the Galaxy S6. There is the chance the information may be out of date and a redesign has already been completed or maybe Project Zero actually refers to the Samsung Galaxy S7. Another thing to bear in mind is that Samsung has talked the talk on major re-designs before and come up short - that's one of the reasons for dissapointment in the Galaxy S5. But then again, perhaps the slow sales figures have shown Sammy once and for all that it can't afford to rest on its laurels this time.
Once we know more we’ll be sure to keep you posted.