A picture of simplicity?
I like to think I'm very simple.
Lovers have told me I'm not -- often while they toss my Golden State Warriors T-shirts out their apartment windows and curse quite loudly.
So simplicity is an entirely subjective concept.
In my own subjectivity (and that of many others), Apple's phones have always seemed so very simple to grasp. Both physically and emotionally.
But now, very vast brains have come along to declare that this might not be so.
Branding agency Siegel+Gale -- motto: "Simple is smart" (sigh) -- claims it used a proven (and presumably simple) methodology to examine whether Apple is simpler than Samsung.
I cannot believe that this was simple to do without the presence of Judge Lucy Koh.
Still, Siegel+Gale claims its "original" and "exclusive" methods give rise to a splendid Global Brand Simplicity Index.
Before we look at the Apple-Samsung simplicity showdown, might I mention that on top of the Global Brand Simplicity Index for 2012 was Google. Second was McDonald's.
Apple was fifth, which is perhaps why one of the conclusions of the showdown is that Apple's overall brand still represents more simplicity than does Samsung's.
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