How does a tablet-maker compete with the iPad 2? By playing up product attributes — like being thinner, faster and lighter.
That’s Samsung‘s approach, at least, for its Galaxy Tab. The brand broke three ads for the UK market Monday that each highlight one of those qualities.
The “Lighter” ad imagines a situation in which an elevator is so loaded up that the weight of a cup of coffee, rather than the Samsung Galaxy Tab, makes all the difference. The “Thinner” ad shows a dad camouflaging his Tab with a pencil. In “Faster,” a bratty kid complains that his (unnamed) tablet is too slow while a kid sitting next to him is able to enjoy the speed of the Galaxy Tab.