The Korean giant has been talking about curved and even bendy screens for a while now but one is finally set to arrive in October, according to Reuters. It showed off a prototype called Yuom at this year's CES show back in January.
"We plan to introduce a smartphone with a curved display in South Korea in October," Samsung's mobile business head of strategic marketing D.J. Lee said on Wednesday at an event launching the Galaxy Note 3 smartphone in Seoul.
Other reports suggest that this curved screen wielding smartphone will be a limited edition of the Galaxy Note 3. We're already seeing curved televisions launch but Samsung could be the first to bring it to a smartphone.
The technology will likely marketed at "unbreakable and light" but it's unlikely that users will be able to bend the phone itself. We'll have to wait and see whether this device launches in Korea only or spreads further. Samsung could launch it at home to test the water before going global.
Not to be outdone, Samsung has also announced that it will launch gold versions of the Samsung Galaxy S4 smartphone. The news comes after Apple introduced a gold model of the iPhone 5S. Samsung Gulf posted a picture of the Gold Brown and Gold Pink Galaxy S4 models on Facebook.
It's also unclear whether these will be launched in the UK or even the US but we'll let you know if we hear any more details.