Samsung’s smartphone marketing is usually pretty impressive, but the latest Galaxy Note 7 commercial is a little bit…weird. Belonging to the same family as the LG G5 ad starring Jason Statham, this spot features Christoph Waltz – perhaps best known as Hans Landa from Inglourious Basterds or Blofeld in 007’s Spectre. Despite failing to comprehend American ways at the start of the ad, with the help of the Galaxy Note 7 Waltz eventually…comes around…to an American way of thinking.
It’s a pretty funny ad and about the most American commercial you’ll see outside the Super Bowl, full of stereotypes, American history and Waltz dressing up in various costumes. Waltz’s narration covers the ‘worst’ of American habits – overworking, perennial multitasking and tireless ambition – but slowly starts to appreciate the good of the American attitude to life. Embodied and enabled, of course, by the Galaxy Note 7.
By the end of the commercial Waltz has become a full-blown American, planting a flag in his front garden and moving his entire family from Europe to the good old U.S. of A. It’s a shamelessly self-congratulatory love letter – including the phrase “you’re the greatest, most influential nation in the world” – the kind of thing you’d expect from an American (beer) company’s marketing campaign. It has to be said though, the Galaxy Note 7 kind of is perfect for busy Americans.
What’s your favorite Samsung ad? Best feature of the Galaxy Note 7?