LG, is a bit of a surprise. While far far behind Samsung, their fortunes have been turning around for the past 12 months. LG shipped 10.3 million smartphones in Q1 –growing unit numbers by 110% in a year, and eking out a respectable $119 million profit.
The good results of both of these vendors rests on a successful shift of their product portfolio from mobile phones to smartphones. And nowhere is it reflected as clearly, as in the rising average selling prices of LG and Samsung phones.
Korean site asiae.co.kr just published some ASP numbers from a proprietary Strategy Analytics report, and they look very impressive for both Samsung and LG.
According to Strategy Analytics, in Q1 2013, Samsung mobile device ASP rose 29.8% – from $171 to $222, compared to the first quarter of 2012. LG’s ASP rose 15% from $158 to $182, in the same period.
Both of Korean companies did very well with their high end devices like Samsung Galaxy S3, Galaxy Note II, LG Optimus G and G Pro. But they were also very aggressively replacing their feature phones portfolio with cheaper Android devices like Galaxy Ace 2, Galaxy Mini and LG’s Optimus L and F lines. The results speak for themselves.
And here’s some other vendor device ASP from the same report: Apple – $614, Sharp – $496, RIM – $289, HTC – $281, Sony – $205.