South Korea-headquartered Samsung, now the top smartphone and cell phone vendor in the world, just posted on its YouTube channel the first official advertising for its latest would-be iPhone-killer, the flagship Galaxy S III handset unveiled less than two weeks ago.
Unlike last year’s Samsunged campaign, this high-profile advert is free of any direct or implied Apple spoofing. Even though it does ignore some pretty important marketing basics, the commercial is kinda cool (if I wanted to be cynical about it, I’d call it a typical agency bulls**t).
If anything, one’s gotta appreciate Samsung’s focus on establishing an emotional connection with the viewer in a manner that resembles Apple’s Siri advertising. Have a look and tell us whether this Galaxy commercial is a match for the world’s greatest marketing machine…(...)Read the rest of Samsung posts first Galaxy S III advert, 100 percent devoid of Apple bashing
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