Samsung is launching its next major smartphone — the Galaxy S IV — in New York this month, and it has already begun teasing fans with its first promotional video.
Here it is below — first spotted by The Verge – don’t expect any product details here, just a lot of…well…teasing.
Let the hype begin.
One interesting point to note about Samsung’s marketing of the event to date is that the company appears to be planning some kind of public event at Times Square to coincide with the launch. That’s according to a rather cryptic tweet that it sent out last week.
The fact that the launch is taking place in the US — as opposed to London, where the Galaxy S III was launched — is already telling of Samsung’s desire to rival Apple more closely in the North American market.
With the first teaser out of the way, and knowing the way Samsung works its marketing, we can certainly expect more to come…building on this movie theme, no doubt.