Samsung has started serving up customers advertisements in a totally new way: through the Samsung Push Service app. For those who are unaware, this is an application installed on Samsung phones which is meant to notify people about support for Samsung applications that come preinstalled on devices. Recently however, Samsung has been using Samsung Push Service to send out ads to users about their newly released Galaxy S6 Edge+. Sit back and imagine for a moment how this might appear to people who are already on a new device like say, the Galaxy S6 Edge that launched in April.
Not too long ago HTC started doing something almost identical to this scenario by pushing ads to HTC devices to go see the new Fantastic Four movie which came out earlier this month. It shouldn’t be too surprising, but may have come off as a bit of a shock to those who owned the devices as nothing was ever mentioned as a possible scenario, which is likely what gets to people the most. Had things been explained, it might not have been looked upon with such disdain. In Samsung’s case, the ads so far seem to be just about Samsung’s new products, or at least the one new product, which suggests this may be part of Samsung’s new strategy for marketing.
With two major brands serving up ads to users via the notification panels, it begs the question if other OEM’s will soon begin to take notice and start doing the same thing. This type of advertising is generally frowned upon by users when it comes to regular apps and games, but from a business standpoint it’s quite understandable as it assuredly gets more eyes on the adveritsement. With magazine ads, commercials, internet video ads and regular banner ads across the web, there is no guarantee that users will see those placements. Pushing through an ad to a user’s notification tray ensures users will see it. The question that Samsung should perhaps be asking is that whether or not the increase in the number of people who see the ad is worth the risk of annoying those users.