Despite the much-improved build quality on the Samsung Galaxy S6 and S6 Edge, there have been a few rumors floating around the web stating that sales of the handsets thus far have been a disaster for the company, and that its mobile business is “imploding”. According to investment banking firm Oppenheimer, the poor sales are largely due to the fact that most of the improvements made this time around are solely based on hardware, and that Samsung’s software has barely seen any improvements.
In a letter to its clients, the banking firm explained:
When we look at Samsung’s flagship in 2015, the Galaxy S6 Edge, almost all of its differentiators fall back to hardware: a cutting-edge CPU, curved display, iPhone-like metal casing, front area fingerprint sensor, and camera with OIS. At the same time, we see little improvement in Samsung’s software user experience, and no value-added to existing Samsung users who are on prior generations of devices.
Whether these rumors that the Galaxy S6’s numbers are devastating to the company are true or not, Samsung still found it necessary to refute the claims. According to The Korea Times, an unnamed Samsung executive said in an interview that the Galaxy S6 and S6 Edge are both selling very well. The exec explains:
Sales of the S6 and S6 Edge are meeting our internal target. S6 sales will clearly be higher than those of the S5. Samsung will aggressively promote sales in our target markets… You have to wait and see; however, the S6 and S6 Edge sales will be far higher than those of the S5.
Although the Galaxy S5 may have seen better initial sales than the S6, the company reportedly sold 40% fewer Galaxy S5 units than it anticipated. The Samsung employee added that roughly 305,000 GS6 units were being sold daily, which is much better than the S5 and S4’s 124,000 and 241,000 per day, respectively.
While Samsung’s claims seem genuine, we’ll have to wait until the company releases its next financial report before we make anymore assumptions.