We were generally note a fan of Samsung’s recent Galaxy Note 4 ads attacking the iPhone 6 Plus. Not only did it make the company look overly defensive, but the ads served as PSAs on the arrival of a new, larger iPhone. Thankfully, Samsung has taken an entirely different path with its latest Galaxy Note 4 ad, and it works pretty well.
It’s not a a short educational film on the Galaxy Note 4, and it doesn’t particularly put the device on display, but it is funny and memorable, and those are two things that Samsung could really use right now. The ad, coming in at over four minutes long, features a pun battle between two best friends. The goal? Make as many Note puns as humanly possible.
We won’t spoil the video, so be sure to check out it in its entirety below. Be on the lookout for this to be chopped up and displayed everywhere over the coming weeks. And if you like it, make sure to head over to Samsung’s YouTube page and give it a thumbs up. Apparently the 1.1 million people that viewed the video since Saturday aren’t huge fans.