Samsung launched the Galaxy S 4 last year with a pretty big event. There were a ton of theatrics, and the entire show was a pretty weird event. This year, though, it looks like Samsung is going to slow everything down and have a more traditional, quiet launch event at MWC, according to the New York Times.
Samsung’s entire attitude about the launch of the S5 isn’t just going to cause a different launch event, either. All of the rumors we’ve been hearing point towards a moderate update over the the Galaxy S 4, although it is pretty likely we’re going to see a fingerprint scanner on the device somewhere.
On the software side of things, Samsung is supposedly going to rely on what it’s already established in their Galaxy S phones instead of adding on more features. One of the the biggest criticisms of the Galaxy S 4 was that it was simply overloaded with useless Samsung-specific features, like all of the S-View stuff and the air gestures. I’ve used the S 4 as my personal phone for the past year, and I can’t remember the last time I’ve even turned any of those features on. I imagine I’m not the only one who ignores them, either, so it’s good to see Samsung realizing the weaknesses in their products. This could also have something to do with Samsung’s agreements with Google that have popped up lately.
Samsung is also likely going to pursue the business segment of the market with added security features and Samsung KNOX. Plus, we’re almost guaranteed to see some major design revamp of the device, whether or not it comes in metal housing. One thing we probably won’t see will be a quad-HD screen or an iris scanner. On paper, those sound like neat hardware additions, but as far as the end user experience is concerned, I doubt they’d be much more useful than the S-View features that Samsung is toning down.
What do you think about the news that Samsung is going to take a more traditional approach to their flagship device this year? Do you think it’ll help them improve phone sales, or did you like the feature-filled Galaxy S series?