For years, there have been accusations that Samsung has been selling phones with lesser specs for higher price. This saw it being overshadowed by the likes of Micromax, Xiaomi and OnePlus.
After some botched efforts with its online exclusive models, the Korean giant is back in the business with J7 and J5 4G-enabled smartphones. J5 is priced at Rs. 11,999, while J7 a bit costlier with a price tag of Rs. 14,999
At the onset the company is offering a superior specifications compared to its higher-priced mid-ranged smartphones exclusively on Flipkart.
One of the highlights of both the devices is the 5MP front facing camera LED flash, which is aimed at the selfie lovers.
Galaxy J5 features 8GB of storage and houses a 5-inch 720p HD display, and runs on the combination of a 1.2GHz quad core Snapdragon 410 processor and 1.5GB of RAM. A 2600mAh battery and a 13MP camera are two of its other important attributes.
The Samsung Galaxy J7 on the other hand goes for a 5.5-inch 720p display. It possesses a 1.5GHz octa core Exynos 7580 CPU, apart from 1.5GB of RAM. There’s 16GB of storage onboard as well, apart from a 13MP camera and a 3000mAh battery.
The sales numbers of these phones will also have an impact on the online strategy of Samsung. Despite being the highest selling smartphone in India, it has struggled when it comes to online sales.
Samsung is also wooing users with a lot of freebies. While there will be free in game credits worth Rs 3200 for top titles, Airtel is giving buyers a double data offer as well as access to music worth Rs 594 over six months.
It looks like Samsung will continue to struggle as Lenovo, Xiaomi and Motorola offer smartphones with superior specifications in the same price ranges. There are a few newcomers like InFocus who have recently entered the market and the Korean giant will face some stiff resistance.