Essentially, the phone's physical design looked exactly the same. The screen was a little taller, but that was about it.
When the phone was finally out and people played with it, the reaction was much more positive.
But still, the overall takeaway is that Apple has figured out a basic design and now it's just tweaking it. There's nothing wrong with this. There's only so many things you can do with a slim rectangle. Making it bigger would be nice, so hopefully Apple does that soon.