Some big corporate secrets have allegedly leaked through Secret, though given the app’s anonymous nature, it’s impossible to say which, if any, of these confessions are real.
Complex reports that some of the tech world secrets being shared on Secret include a shady deal between Apple and Instagram to keep Instagram at the top of the charts, as well as a secret plan for Evernote to get acquired soon. However, TechCrunch believes that the Evernote confession is fake.
Who knows? In the coming months, this app may just start getting treated like a breaking news source.
3. Secret Already Has Some Competition: Whisper
Apps like Secret and this new one, Forever Not, seem to be starting a new trend in "Anti-Social Networking" http://t.co/dXVyEKXzhH
Secret and Whisper are two apps that basically do the same thing. The Wall Street Journal notes that these apps are starting a new anonymous app trend, which comes hot on the heels of the “ephemerality” trend of apps like Snapchat, Frankly and Telegram.
The WSJ adds that it only took one week on the market for Secret to make it on the Top 20 Social Apps on the App Store.
USA Today notes that there is one key difference between Secret and Whisper: the friend factor. Unlike Whisper, Secret lets you connect (anonymously) with friends.
“Whisper starts with strangers. Secret starts with people you actually know,” Secret co-founder David Byttow told USA Today.