Apple has just held the grand opening of its latest retail store in China, located in the Jiefangbei district of Chongqing. In addition, the company has posted a making-of video of the stores promotional mural on its official YouTube channel.
The video, whose original Chinese version was posted a few days ago on Apples retail site, offers a behind-the-scenes look at how the magnificent mural came to be.
Just as the Yangtze and Jialing rivers come together in Chongqing, Apple notes, we brought together two artists to celebrate the opening of the new Apple Store, Jiefangbei.
The two artists are the U.S.-based photographer Navid Baraty, who took a beautiful photo of the Chongqing skyline, and the Chongqing-born painter Yangyang Pan, who painted over it to make it even more so. Take a look:
If you can’t see the video embedded above, please click here.
The mural was then wrapped around the Jiefangbei store ahead of its unveiling a few hours ago.
As expected, the new store looks like a smaller version of Apples flagship store in Shanghai, which features Apples patented glass cylinder design.
The newly inaugurated retail location is the second Apple store in Chongqing, joining the one at Paradise Walk mall in the Jiangbei district, which opened in July last year.
Last week, Apple opened its new West Lake store in Hangzhou, which is the largest Apple store not only in China but in the whole of Asia. To celebrate that stores grand opening, the company tapped the renowned local calligrapher Wang Dongling to create a beautiful mural featuring an Apple logo surrounded by Chinese characters that form a poem about West Lake.
Well see if Apple will also commission murals for its other soon-to-open stores in China, particularly the three that are set to be inaugurated before the Chinese New Year festival on Feb. 19.
Apple CEO Tim Cooksaid in October last year that25 additional storeswould be launched within the next two years in the country.
The opening of the new Jiefangbei store is a great conclusion to what has been a big week for Apple and China, which is the companys most important growth market.