The following press release from E3 1999 explains, in depressing detail, Sega's strategy for marketing the Sega Dreamcast to a world that would ultimately welcome it with cool indifference, leaving arguably the first modern video game console to slowly die on the side of the video game highway.
The entire press release is posted below, because its quite something, with the most fascinating parts bolded for those short on time. This is TL;DR, after all.
LOS ANGELES--May 12, 1999--Sega(R) of America today announced further details surrounding their $100 million marketing campaign for the much-anticipated Sega Dreamcast(TM), "the ultimate gaming machine."
Prepping for the biggest videogame launch the industry has ever seen, Sega is...