Among the startups competing for attention (and funding) at Monday's opening round of the TechCrunch Disrupt Startup Battlefield, one unusual social app for iPhone stood out. SharePractice, from physician Andrew Brandeis and his team, aims to connect physicians to each other and give them access to the best professional advice regarding conditions, treatments and symptoms.
Given that most doctors don't have quick, send a text or catch up in the hallway access to the top experts in every therapeutic area, how to get the power of that experience out to a larger community of physicians? The SharePractice app is one approach to solving that problem. It allows Yelp-style commenting and voting, but instead of restaurants and retail establishments, the topic of conversation is drug dosage, standards of care and best practices when dealing with a specific symptom or disease.
There's certainly no shortage of medical research and information out there, but SharePractice's premise is that much of that textbook-style data is out of date or poorly aligned with the actual standard of care in the field. With SharePractice, doctors who participate will be able to pose questions, vote up answers, comment and converse around the suggested approaches, and more.