It's tough to get excited about how shops visually merchandise phones, but we'll give it a stab:
Phone sellers have reportedly been told to clear space to display three iPhones, instead of just the two they currently showcase (iPhone 5 and iPhone 4S).
Three iPhones, eh? What, like, the iPhone 5S, iPhone 5 and iPhone 4S? Perhaps, but the same retail sources say they've also been told to prepare for two separate deliveries.
So could it be that shops are gearing up to showcase the iPhone 5S and iPhone 5C alongside the iPhone 5?
Well, it sure seems likely since the leaks this year have centred around the two separate iPhone handsets where they usually just focus on the minutiae of one.
Of course, the shadowy 'retail sources' could just be making stuff up for a laugh, so let's not get carried away.
There's been no word from the Apple camp about a launch event just yet, but we're all expecting Cupertino's invites to land in inboxes on Wednesday just as a Samsung exec opens his mouth to announce the Samsung Galaxy Gear smartwatch.
Get all the iPhone 5S rumours and updates you could ever possibly want or need here.