It's June, and every brand with a brain in its head is trying to capitalize on LGBTQ pride — even if it stirs up a little useless internet controversy.
Take Skittles. For the past two years, the brand has decided to strip color from its candy shells because there's only "one rainbow" during Pride month. It's a strange gesture of respect, but nowhere near as weird as what they replaced it with: white skittles.
Just think: White skittles. That's we're supposed to celebrate. For a month called PRIDE.
Of course, Skittles by no means wanted to celebrate "White Pride." That being said, this is the internet we're talking about, and it's just classic tonedeaf marketing to imagine that people wouldn't think otherwise. Read more...