Snapchat will begin adverting in its popular photo messaging application, according to the company. The ads will be the first for the company, which reportedly turned down a $3 billion offer from Facebook last year.
Snapchat notes that the ads will be placed in the "Recent Updates" tab, and will be removed after you view it, or within 24 hours. It notes that it has no plans to place advertisements in your personal snaps or chats, as that "would be rude." Snapchat says it doesn't want its ads to be "creepy" or "targeted" like most advertising these days.
This weekend we’re placing an advertisement in “Recent Updates” for Snapchatters in the United States. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space. It’s going to feel a little weird at first, but we’re taking the plunge.